Meet Bichōn®️, U.S. apparel brand born in spring 2019 of a French soul who was yearning to pay a hip tribute to its adoptive land of blossoming.
The ethical brand (locally-made / eco-conscious / philanthropic) features 100% cotton essentials, embroidered in Miami where Bichōn®️ was born. Its designs that revisit the clichés of iconic cities in the USA intend to capture the bright side in any scenery and spread the good vibes towards proud locals and savvy tourists looking for an authentic souvenir.
Created by Marilou – a pure product of the 80s raised nearby Paris, the City of Lights – Bichōn®️ unveils a fascination for other vibrant lighting. With glow in the dark embroidery, the DNA of the brand, Bichōn®️ is a nod to the neon lights of the U.S landscape : from the Art Deco frontages of Miami Beach to the tacky motels of legendary Route 66 and extravagant casinos along the Vegas Strip.
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